Sunday, April 19, 2009
Consumer Pseudo-Culture, TV as "Brain Conditioner"
I've been cynical about television for many years, although not nearly cynical enough I think, and probably am also not yet cynical enough about the Internet since I've let myself become addicted to it.
Television is just the modernist, updated version of the home altars , the people don't even have to leave the house to commune with the "spirits" these days. Too bad the "spirit" they are communing with is most likely that of a coven of demon-ridden corpulent bureaucrats who have less than the people's best interests at heart.
From Deer Hunting With Jesus, Joe Bageant's blog, his latest post, "Escape from the Zombie Food Court".
Mild cussing alert for those who care about such things.
QUOTE The bad news is that we nevertheless remain one of the most controlled peoples on the planet, especially regarding control of our consciousness, public and private. And the control is tightening. I know it doesn't feel like that to most Americans. But therein rests the proof. Everything feels normal; everybody else around us is doing the same things, so it must be OK. This is a sort of Stockholm Syndrome of the soul, in which the prisoner identifies with the values of his or her captors, which in our case is of course, the American corporate state and its manufactured popular culture. . . .
North Americans live in a parallel universe in which they are conditioned to see everything in terms of consumer goods and "safety," as defined by police control. Conditioned to believe they have the best lives on the planet by every measure. . . .
...there is a shiny commercial skin that covers everything American, a thin layer of glossy throwaway technology, that leads the citizenry to believe otherwise. That slick commercial skin, the bright colored signs for Circuit City and The Gap (rest in peace), the clear plastic that covers every product from CDs to pre-cut vegetables, the friendly yellow and red wrapper on the burger inside its bright red paper box, the glossy branding of every item and experience. These things are the supposed tangible evidence that the slick conditioned illusion, the one I call The American Hologram, is indeed real. If it's bright and shiny and new, it must be better. Right? UNQUOTE
QUOTE You may or may not watch much television, but the average American spends almost one-third of his or her waking life doing so. The neurological implications of this are so profound that they cannot even be comprehended in words, much less described by them. Television constitutes our reality in the same fashion that water constitutes the environment in a goldfish bowl. It's everywhere and affects everything, even when we are not watching it. Television regulates our national perceptions and our interior ideations of who we Americans are. It schedules our cultural illusions of choice. It pre-selects candidates in our elections. By the way, as much as I like Obama, I fully understand he is there because he was selected by the illusion producing machinery of television, and citizens under its influence. It is hard to underestimate the strength of these illusions.
TV regulates holiday marketing opportunities and the national neurological seasons. It tells us, "It's Christmas! Time to shop!" Or "it's election season, time to vote." Or "it's football season, let us rally passions and buy beer and cheer." Or that America's major deity, "The Economy," is suffering badly. "Sacred temples on Wall Street make great sickness upon the land!" Or most ominous of all, "It's time to make war! Again."
It is fair to say that television and the American culture are the same thing. More than any other factor, it is the glue of society and the mediator of our experience. American culture is stone cold dead without it. If all the TVs in America went black, so would most of America's collective consciousness and knowledge. Because corporate media have replaced nearly all other previous forms of accumulated knowledge. UNQUOTE